SGMK JSC and the Noviy Vtormet brand have become part of a beloved cinematic project – the second installment of the fan-favorite film «Cheburashka. »
The company symbolically «entered» Cheburashka's world, demonstrating that the importance of metal recycling resonates not only in the real world but within a fairy-tale universe as well.
«Cheburashka 2» is the sequel to the highest-grossing film in Russian box office history. The movie hit theaters on January, 1st, 2026.
With its participation, SGMK contributed to a heartwarming family story that not only entertains but also inspires audiences to care for the planet – even in a storybook setting. It's a shared mission, and we're proud to share it with the entire country beyond the boundaries of our industry sector.